The luxury atlas

The atlas of luxury brands.

Where every luxury house stands, and where none stands yet. 180 houses across fashion, jewelry, beauty and watches, each holding a territory sized by desire and revenue, read on 14 style axes by one analyst on one dated scale.

One eye scores every house. That is the point.

The analyst Reuters has quoted twice on LVMH.

Open the atlas How the atlas is read
Method

One atlas. Three moves.

1

Read

Every house in the atlas holds a territory: its size is desire, scaled by revenue, its color is the sector, and inside it lives the style barcode, 14 axes from logo posture to craft signalling, scored 1 to 7. The hierarchy of the sector is visible before a single number is read.

2

Compare

Select up to three houses to read them axis by axis, with the widest divergences flagged. With two selected, the atlas names the real third house whose style sits between them.

3

Decide

One selection returns a house's rivals and an isolation index. The Lens reweights the axes to match your criteria. White space finds the territory no house occupies yet.

Functions

Six questions the atlas answers.

The Atlas

Where does every house stand? Four territories, fashion, jewelry, beauty and watches, with every house sized by desire, scaled by revenue. The picture is the argument.

Brand vs Brand

Where exactly do two houses diverge? All 14 axes plotted side by side, the three widest gaps flagged. Sharper than any positioning slide.

Brand + Brand = Brand

Who bridges A and B? The atlas computes the midpoint and returns the closest existing houses, with distances. Every answer is a debatable thesis.

Rivals

Which houses cannot stop watching each other? The five nearest houses and an isolation index. When no house stands close enough to copy, the number reads as pricing power or as exposure. The analyst supplies the verdict.

The Lens

What if the criteria change? Reweight the axes with named presets or custom values, and watch sets and pairings reorder. The criteria stay visible and auditable.

White Space

Where does none stand yet? The atlas scans the full 14-axis space of one sector for the style vector farthest from every occupant, names its nearest neighbours and delivers a verdict: unoccupied territory, thinly held ground or contested ground. The first house to stand on open ground is the one the others copy.

Pricing

One atlas, two ways in.

Reader
For one reader, any role
$39 / month
or $390 billed yearly (2 months free)
  • Full access to the atlas: territories, comparisons, pairings, rivals, lenses and white space
  • Continuous revisions: the atlas moves when the market moves, every change dated
  • Revision notes: what moved, why, and which houses changed position
Monthly Yearly
Studio
For a studio of up to five
$149 / month
or $1,490 billed yearly (2 months free)
  • Everything in Reader, for five seats
  • Exportable exhibits: comparisons, pairings and white space readings as client-ready cards
  • Priority requests: propose the houses that enter the atlas next
Monthly Yearly

All plans open a living atlas, not a static report: scores are curatorial judgements, dated, and revised as the sector moves. Your license key arrives by email the moment you subscribe. Cancel anytime from the customer portal, access runs to the end of the billing period.

FAQ

Three things worth knowing.

Where do the scores come from?
From one analyst, not from a crowd or a model: each house is scored across 14 defined axes against named campaigns and shows from the current creative direction. That is the atlas's point. The scores are consistent because one eye sets them, and accountable because every version is dated and the method is published.
What exactly sits behind the subscription?
The full atlas: 180 houses and 192 territories across fashion, jewelry, beauty and watches, brand vs brand comparison, pairings, rivals with isolation index, the weighted lenses and white space. The public site shows the method, the answers live inside the atlas.
How often does the atlas change?
Continuously, because the sector does not move on a calendar. A territory is re-scored when something actually moves it: a result, a creative director, a price decision, a campaign, a queue outside a store. Every revision is dated, and a short note states what moved and which houses changed position. A subscription is access to a living atlas, not to a file that ages.