Luxury brand intelligence

A style atlas of luxury, in one map.

150 luxury houses across fashion, jewelry, beauty and watches, 161 scored territories sized by revenue and desire, each read on 14 style axes by one analyst on one dated scale. Competitive sets, brand pairings, weighted lenses and white space, answered with existing brands, never with generated ones.

Subscribe The method in 30 seconds
Method

Read. Compare. Decide.

1

Read

Every house holds a territory: its size is revenue weighted by desire, its color is the sector, and inside it lives the style barcode, 14 axes from logo posture to craft signalling, scored 1 to 7. The hierarchy of the sector is visible before a single number is read.

2

Compare

Select up to three billboards to read them axis by axis, with the widest divergences flagged. With two selected, the pairing engine names the real third brand whose style sits between them.

3

Decide

One selection returns a competitive set and an isolation index. The Lens reweights the axes to match your criteria. White space mode finds the territory no brand occupies.

Functions

Six questions, answered on one screen.

The Map

Where does the sector sit? Four territories, fashion, jewelry, beauty and watches, with every house sized by revenue weighted by desire. The picture is the argument.

Brand vs Brand

Where exactly do two houses diverge? All 14 axes plotted side by side, the three widest gaps flagged. Sharper than any positioning slide.

Brand + Brand = Brand

Who bridges A and B? The engine computes the midpoint and returns the closest existing houses, with distances. Every answer is a debatable thesis.

Competitive Set

Who are the true substitutes? Five nearest neighbours and an isolation index that reads as pricing power or as niche exposure. The analyst supplies the verdict.

The Lens

What if the criteria change? Reweight the axes with named presets or custom values, and watch sets and pairings reorder. The criteria stay visible and auditable.

White Space

Where is nobody? The finder scans the full 14-axis space of one sector for the style vector farthest from every occupant, names its nearest neighbours and delivers a verdict: unoccupied territory, thinly held ground or contested ground.

Pricing

One atlas, three ways in.

Analyst
For one professional
$39 / month
or $390 billed yearly (2 months free)
  • Full access to the subscriber area: map, comparisons, pairing engine, competitive sets, lenses and white space
  • Quarterly score revisions, versioned and dated
  • Re-scores on every creative director change
Subscribe
Studio
For teams up to 5 seats
$149 / month
or $1,490 billed yearly (2 months free)
  • Everything in Analyst, for 5 seats
  • Exportable exhibits: comparisons, pairings and white space readings as client-ready cards
  • Priority brand requests: propose houses for the next scoring cycle
Subscribe
Desk
For firms and embedded use
On request
annual licence
  • Embedded licence and access to the versioned scores dataset
  • Bespoke lenses built to the firm's criteria
  • A quarterly analyst briefing on sector movement
Talk to the analyst

All plans are subscriptions to a living dataset, not to a static report: scores are curatorial judgements, versioned, dated and revised on a published cycle. Cancel anytime; access runs to the end of the billing period.

FAQ

Three things worth knowing.

Where do the scores come from?
From one analyst, not from a crowd or a model: each brand is scored across 14 defined axes against named campaigns and shows from the current creative direction. That is the product's point. The scores are consistent because one eye sets them, and accountable because every version is dated and the method is published.
What exactly sits behind the subscription?
The subscriber area holds the full interactive atlas: the territory map of 150 houses and 161 scored territories across fashion, jewelry, beauty and watches, brand vs brand comparison, the pairing engine, competitive sets with isolation index, the weighted lenses and the white space finder. The public site shows the method, the answers live inside.
How often does it change?
On a quarterly revision cycle, plus an immediate re-score whenever a house changes creative director, because that is when a brand's style vector actually moves. Each revision ships with a short note on what moved and why.